Finally, I showed him the crucial slide. Through the months of interaction with Raju one thought that hit me was that he rarely got in to the details of the running of an enterprise. All his statements were a bit philosophical and holistic. He also tended to go off on a tangent sometimes. To give him a branding that he would be comfortable donning I recommended that he be positioned as a Visionary.

These jobs do not need much skill. Minimum type speed, basic internet knowledge and minimum written and communication skill is enough for these jobs. You will be given work on contract basis. You can do at the comfort of your home. Data management companies will pay you on hourly basis. You can collect money after completing the assignment. to per hour is possible with these works. This is an excellent opportunity for anyone seeking for some extra money in spare time.

We printed posters and stickers. The major activities were the inter-office competitions like Quiz and Dumb Charade, culminating in a gala entertainment program in Hyderabad. At that time the company strength was still only around 5000.

Like anything else in business, you simply need to go to professionals in this case as well. The best brains and talents are recruited in their service by the most successful advertising agencies. You may go to any of these successful firms for getting an impressive and lasting custom label for your product. Once designed the job left is that of getting that label printed.

This point is really split. First, make headline copy interesting and second, make the body copy ultra-readable. Readability is absolutely imperative — people need to pick up the paper and quickly understand the material just by scanning. Making the reader squint, turn the paper sideways, or generally forcing them to think about the words will put them off quickly. Serif fonts are best for readability in the body. Keep the point size decent, around 11 or 12, with generous leading to help scanning without interference.

Newspapers release every day. Magazines – weekly, fortnightly or monthly. Their very existence depends on news coverage. I decided that whatever I thought was worthy of a press release I would go ahead and send it off. After all, if publications do not see it fit then they wouldn’t publish it any way. Even if sixty-five percent of my releases saw the light of day it would more than suffice.

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